The year 2022 is off to a tough start for many companies and consumers. A prolonged pandemic, distribution network challenges, record-breaking inflation, and stock market volatility have already made this year more challenging than most.

Customer insights may play a more prominent role in assisting organizations in navigating challenging times. As a result, the market research trends that will have the most influence in 2022 will be directly linked to business outcomes.

We've compiled some of the most fascinating, intelligent, and exciting forecasts concerning the market research industry trends to give you a feel of what's to come.

Latest Trends in Market Research Industry

More Practical Use of AI & Machine Learning

Artificial intelligence (AI) and machine learning (ML) are two terms that pop up frequently while discussing market research trends. However, this year's AI and ML forecasts are arguably less aspirational and more practical.

A significant number of sources promise to create far more data than academics could ever expect to collect and evaluate on their own. That is the reason why AI and machine learning are so important in research.

Social Listening

Because customers devote so many hours to social media, it's becoming increasingly necessary to focus on online interactions to understand consumer behavior and attitudes. Social media is a very emotional medium. It delivers a better view in terms of source of ideas, buying behavior, complaints, and important trends.

Social media heavily influences younger customers' purchasing decisions. Clothing, fashion accessories, and health product purchases are all heavily driven by cultural media influencers.

DIY Approach

For a long time, research was thought to be a time-consuming and challenging activity that demanded a high level of specialization. In 2022, a significant movement toward DIY in-house research using smarter research tools will emerge. Platforms that are easy to comprehend and use without complicated coding and powerful research questions are the way to go.

The potential to collect quantitative and qualitative data in one area while also having a large respondent base is the way of the future for market research. Gone are the times when each element had to be installed on its platform. This will make market research management easy for all parties involved.

Longitudinal Tracking

Longitudinal studies for long-term market research have constantly been rising, and this practice will continue in 2022. This strategy is most successful when a company wants to track a specific segment of its target audience over a set period.

Longitudinal research, often known as continuous research, follows consumer and market sentiment developments throughout time. To do so, researchers use a long-term technique to collect data from the same sources, yielding insights about buying patterns or client satisfaction to innovation and creative launch.

Quick Insights

If you're still thinking about research in the old ways, with 10 to 15 days as a timeframe, you're mistaken. It's time to collect real-time data to provide immediate insights. This is now possible because of technological advancements.

The potential for quick turnaround studies is relatively impressive when using an intelligent solution that helps you to access pre-defined and mobile-ready respondents. The speed with which data is collected should be improved nowadays, which implies that rapid surveys should be conducted regularly to obtain immediate consumer insights and organize your initiatives appropriately.

So, here are the top 5 market research technology trends that you need to watch out for in 2022. And it's high time that you look out for market research consulting services to grow your business. SG Analytics can be your acquaintance in this and help you seek all the benefits of market research for your business.